Privacy Policy

Privacy Policy

 

Effective Date: [Insert Today's Date, e.g., July 1, 2025]

This Privacy Policy describes how UnderCover Roofing (referred to as "we," "us," or "our") collects, uses, and discloses your information when you visit our website at [Your Website URL] (the "Site"), use our services, or otherwise interact with us.

By using our Site or services, you agree to the collection and use of information in accordance with this policy.

1. Information We Collect

We collect various types of information, including personal data, to provide and improve our services to you.

A. Personal Information You Provide to Us: This includes information you voluntarily provide when you:

  • Request an estimate or quote (e.g., name, address, phone number, email address, property details).

  • Fill out contact forms (e.g., name, email, phone).

  • Sign up for our newsletters or updates.

  • Apply for our deductible payment plan or "Cover Plan" (e.g., financial details, billing address).

  • Communicate with us via phone, email, or text messages (e.g., RingCentral conversations).

  • Provide feedback or reviews.

B. Information We Collect Automatically: When you visit our Site, we may automatically collect certain information from your device, including:

  • Device and Usage Information: IP address, browser type and version, operating system, referring URLs, pages viewed, time spent on pages, clickstream data, unique device identifiers, and diagnostic data.

  • Location Data: General location derived from your IP address.

  • Cookies and Tracking Technologies: Information collected through cookies, web beacons, and similar technologies (see Section 4 for more details).

C. Information We Receive from Third Parties: We may receive information about you from third-party services that integrate with our operations, such as:

  • CRM Systems: Information from HubSpot, Roofr (e.g., lead data, job progress, customer interactions).

  • Communication Platforms: Details from RingCentral (e.g., call logs, SMS content, contact information).

  • Payment Processors: Transaction details from Stripe (excluding full payment card numbers, which are handled securely by Stripe).

  • Marketing Partners: Data from advertising networks or lead generation services.

  • Publicly Available Sources: Information from public records or online directories.

2. How We Use Your Information

We use the information we collect for various purposes, including to:

  • Provide, operate, and maintain our services (e.g., delivering roofing estimates, performing installations, managing projects).

  • Process your requests, including estimate requests and payment plan applications.

  • Communicate with you, including sending service updates, appointment reminders, marketing communications, and responses to inquiries.

  • Improve, personalize, and expand our Site and services.

  • Understand and analyze how you use our Site and services.

  • Develop new products, services, features, and functionality.

  • Process payments for services rendered.

  • Manage our business operations, including internal record-keeping, accounting, and legal compliance.

  • Detect, prevent, and address technical issues or fraudulent activities.

  • Comply with legal obligations and protect our rights.

  • For charitable purposes, such as contributing to our "Shelter Fund" (note: clarify that this comes from company revenue, not directly from client deductible payments).

  • To manage our relationships with you and provide priority services under programs like our "Cover Plan."

3. How We Share Your Information

We may share your information with the following categories of third parties for the purposes described in this Privacy Policy:

  • Service Providers: Third-party companies and individuals that perform services on our behalf (e.g., payment processing via Stripe, CRM providers like HubSpot and Roofr, VOIP providers like RingCentral, analytics providers, IT service providers, marketing agencies). These parties are obligated to keep your information confidential and use it only for the purposes for which we disclose it to them.

  • Business Partners: We may share information with trusted business partners to offer you certain products, services, or promotions.

  • Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court order or government agency).

  • Business Transfers: In connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company.

  • With Your Consent: We may disclose your personal information for any other purpose with your explicit consent.

4. SMS Terms & Conditions

By opting into SMS messages from a web form or other medium on our Site or interacting with us via text, you are agreeing to receive SMS messages from UnderCover Roofing.

You can expect to receive SMS messages for:

  • Customer Care: Responses to your inquiries, scheduling confirmations, general service updates.

  • Appointment Reminders: Notifications about upcoming inspections, estimates, or project work.

  • Project Alerts: Updates on the status of your roofing project, material delivery, or completion.

  • Account Notifications: Information related to your payment plan or "Cover Plan" membership.

  • Marketing & Promotions: Occasional updates on special offers, new services, or valuable roofing insights.

Important SMS Details:

  • Message frequency may vary depending on your interactions with us and the stage of your project.

  • Message and data rates may apply from your mobile carrier.

  • To opt out at any time, simply reply STOP to any message you receive from us.

  • For assistance, text HELP to any message or visit our website at https://undercoverky.com/.

For our full privacy policy, visit https://undercoverky.com/privacy. For our complete Terms of Service, visit [Your Terms of Service URL Here].

5. Cookies and Tracking Technologies

Our Site uses "cookies" and similar tracking technologies (like web beacons and pixels) to enhance your Browse experience, analyze site traffic, understand user behavior, and facilitate our marketing efforts.

  • What are cookies? Cookies are small data files placed on your device.

  • How we use them: We use both session cookies (which expire when you close your browser) and persistent cookies (which remain on your device for a set period) for various purposes, including:

    • Essential Site Functionality

    • Analytics (e.g., Google Analytics, HubSpot Analytics)

    • Personalization

    • Advertising (e.g., retargeting)

  • Your Choices: You have the option to accept or refuse cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. However, if you choose to decline cookies, you may not be able to use some portions of our Site. For more information on how to control cookies, please refer to your browser's help documentation.

6. Data Security

We implement reasonable technical and organizational measures designed to protect the security of your personal information. However, no method of transmission over the Internet or method of electronic storage is 100% secure. Therefore, we cannot guarantee its absolute security.

7. Data Retention

We retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy, including for the purposes of satisfying any legal, accounting, or reporting requirements.

8. Your Privacy Rights

Depending on your location and applicable laws, you may have certain rights regarding your personal information, including the right to:

  • Access: Request a copy of the personal information we hold about you.

  • Correction/Rectification: Request that we correct any inaccurate or incomplete personal information we hold about you.

  • Deletion/Erasure: Request that we delete your personal information, under certain conditions.

  • Object to Processing: Object to our processing of your personal information, under certain conditions.

  • Data Portability: Request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.

  • Withdraw Consent: Where we rely on your consent to process your personal information, you have the right to withdraw that consent at any time.

To exercise any of these rights, please contact us using the contact information provided below. We may ask you to verify your identity before responding to such requests.

9. Children's Privacy

Our Site and services are not intended for individuals under the age of [e.g., 13 or 16, depending on your target audience and applicable laws]. We do not knowingly collect personally identifiable information from children. If you are a parent or guardian and you are aware that your child has provided us with personal information, please contact us. If we become aware that we have collected personal information from a child without verification of parental consent, we will take steps to remove that information from our servers.

10. Links to Other Websites

Our Site may contain links to other websites that are not operated by us. If you click on a third-party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

 

 

11. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Effective Date" at the top of this Privacy Policy. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.